December 05, 2016

Reason Why Mark Zuckerberg Is Copying The Chinese To Put Games On Facebook Messenger

This is a trending tech news from Forbes. Last Tuesday , Facebook launched a new “Instant Games” platform within its Messenger app. Instead of downloading yet another gaming app from Apple iTunes or Google Play, users can play games directly through Messenger, without leaving Facebook’s interface.

These lightweight, HTML5 -based games are designed to be “asynchronous,” where players take turns to make a move without the need to be online all at the same time. Think of it like
playing chess. Popular titles include everything from arcade classics such as PAC-MAN to more modern favorites such as EverWing.

But the idea for a messenger app that bundles games and other app-like services is not new. China’s WeChat, for one, has been doing this for years. Owned by the country’s largest gaming company Tencent , WeChat was initially modeled off WhatsApp, but has since integrated social media with free messaging and calls.

Today, WeChat has more than 800 million monthly active users, a number larger than the entire population of Europe, let alone the United States.

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