February 01, 2017

Google AdSense : Introducing “Ad balance” - Focus On Your Best-Performing Ads

Google AdSense is a top and best Pay Per Click (PPC) Ad Network that allows it publishers to earn cool money by displaying it ads on their blog or sites. AdSense is also available for videos. AdSense releases new features as time persist and now they have launched a new feature name "Ad Balance". This new AdSense feature will give you more control to create a great ads experience for your users.

Ad balance lets adSense publishers reduce the number of ads you show to your users. Finding the right balance between the number of ads you show and the user experience on your site can lead to better overall engagement with your content. With Ad balance, you’re able to see how changes in the volume of ads you show affect your earnings, and find the balance that makes the most sense for you and your users.

By only showing publishers best-performing ads, you may see a minimal drop in your earnings. However, these changes may result in an overall earnings increase, since an improvement of the user experience often leads to users staying longer on your site and engaging with more of your content*.

Ad balance is the first example of a Lab that's being made available to all publishers. Those of you who had the Show fewer ads lab enabled have been automatically moved over to Ad balance**.

How To Set Your Ad Balance
To set your ad balance, follow these steps:

==> Sign in to your AdSense account.
==> If you haven't already, opt in to the new AdSense user interface.
==> In the left navigation panel, click My ads .
==> Click Ad balance.

==> On the "Ad balance" page use the slider to reduce the number of ads and see the estimated impact this has on
your revenue.
==> Click Apply.

AdSense now will fill your ad units with the highest-paying ads up to your new ad fill rate. You can also read further on the Google official Adsense blog Here

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